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商品編號： 9-692-058 出版日期： 1991/11/19 作者姓名： Schlesinger, Leonard A.;Hallowell, Roger 商品類別： Service management 商品規格： 31p 再版日期： 1994/04/20 地域： United States 產業： Beverage industry;Restaurants and food service industry;Food industry;Retail trade 個案年度： 1983 - 1991
商品敘述：
John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage. Illustrates the power of breakthrough thinking in a service industry and demonstrates the importance of a coordinated, holistic approach to implementation.
涵蓋領域：
Change management;Competitive advantage;Boards;Strategy execution;Innovation;Management;Service management
相關資料：
Case Teaching Note, (5-196-073), 12p, by Lynda M. Applegate, Sarah B. Gant;Case Teaching Note, (9-692-091), 20p, by Roger Hallowell
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